Product Information from Dr. Sears Family Approved These natural fruit-based soft chews serve as an ideal nutrient delivery system for children and are as delicious as they are nutritious. No Artificial Color, Artificial Flavors or High Fructose Corn Syrup, just real wholesome goodness, fortified with a precise balance of vitamins and minerals, specifically chosen by Dr. Sears for optimal growth and development. All Natural Fruit Based Natural Fruit Flavor and Color. Natural Sour Berry Flavor Kids Love It! Ideally, children should receive the vitamins and minerals they need for proper growth and development from a diet rich in 'Grow Foods' (veggies, grains, fish, fruit, salads, and cereals). However, many children can be extremely picky when it comes to what theyll eat and this added to today's hectic lifestyles can make it difficult for you as a parent to consistently get your children to eat balanced meals packed with vitamins and minerals. The daily use of a high quality children's multivitamin supplement such as Dr Sears' Little Champions natural soft chews is a convenient way to avoid any nutrient shortfalls and provide additional nutritional insurance for your childrens health. Other Ingredients: Fruit powder blend (apple fiber, apple and pear powder), apple juice concentrate, evaporated cane juice, maltodextrin, calcium citrate, magnesium phosphate dibasic, soy lecithin, sunflower oil, Vitamin C, glycerine, tri zinc citrate, carrageenan, citric acid, malic acid, natural color (fruit and vegetable juice for color), natural flavors, Vitamin E, Vitamin A, Vitamin B3, Vitamin B5, Vitamin B6, Vitamin B2, Vitamin B1, selenium chelate, folic acid, potassium iodide, biotin, Vitamin D3, Vitamin B12. Directions:As a dietary supplement for children ages 2-3 take one (1) soft chew daily, preferably with a meal. For children ages 4 and above take one to two (1-2) soft chews daily preferably with a meal or use as directed by your childs primary healthca